18.07.2012 - Bank Windhoek donates another 1000 Smiley Money Boxes to the Financial Literacy Initiative

Joint media statement by

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Financial Literacy Initiative Secretariat

Ministry of Finance

Private Bag 13259

Tel: (061) 2092295

Fax: (061) 245 969


Logo Bank Windhoek Enlarge image (© Bank Windhoek)

Bank Windhoek

P.O. Box 15

Tel: (061) 299 1272

Fax: (061) 299 1287


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Embassy of the Federal Republic of Germany

P.O. Box 321

Tel.: (061) 273 100

Fax: (061) 222 981



Deutsche Gesellschaft für 

Internationale Zusammenarbeit (GIZ) GmbH

P.O. Box 8016

Tel: (061) 209 2295



the donation of another 1000 Smiley Money Boxes to the Financial Literacy Initiative.

On 18 July 2012, Bank Windhoek donated an additional 1000 SMILEY Money Boxes to the Financial Literacy Initiative (FLI) to encourage children to save at a young age.

“This donation is testimony that Bank Windhoek supports and endorses the Financial Literacy Initiative, because it aims to empower consumers with financial literacy in order to make informed decision on their personal finances. This is also part of Bank Windhoek’s initiative to encourage the youth to save at a young age”, said Rochelle Innes, Head of Business Intelligence at Bank Windhoek.

The boxes will be distributed at the launch of the FLI in the Karas and Hardap regions on 30 July 2012 and during the street theatre tour to open markets and schools.  2000 SMILEY Money Boxes were handed out to children at the launch of the FLI in Khomas, Erongo and Northern regions earlier in the year.

The Financial Literacy Initiative (FLI) is a national platform initiated by the Ministry of Finance and supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) on behalf of the German Federal Ministry for Economic Cooperation and Development. The FLI was officially launched by the Minister of Finance, Hon. Saara Kuugongelwa Amadhila in March this year.

The main objective of the Financial Literacy Initiative is to enhance financial education for individuals and micro-, small- and medium sized enterprises. 

The main theme of the first financial literacy educational campaign “Be wise” covers financial matters around saving, budgeting and spending behaviour. The campaign is directed to individuals as well as micro-, small- and medium sized enterprises in Namibia. It comprises interactive approaches such as street theatre, TV and radio shows, cooperation with schools, workplace activities, and trainings for entrepreneurs, supported by print material such as posters, flyers, or booklets.

“Bank Windhoek is one of the platform partners and we are grateful for this donation and hope more partners will join the current 30 partners from the Namibian public, private and civil society sector that have joined hands in addressing financial literacy and consumer protection for the Namibian consumers”, said Penda Ithindi, Deputy Director at the Economic Policy Advisory Service Directorate at the Ministry of Finance.

For more information on the Financial Literacy Initiative, please follow the link:


18.07.2012 - Bank Windhoek donates another 1000 Smiley Money Boxes to the Financial Literacy Initiative

Donation of Smiley Money Boxes